Several years ago, when the world was still enjoying the happy hours before the economy crisis, luxury watch brands rushed to upgrade the luxury level and prices of their products. However, fortune rotates. Nowadays, that practice does not work.

Several years ago, when the world was still enjoying the happy hours before the economy crisis, luxury watch brands rushed to upgrade the luxury level and prices of their products. However, fortune rotates. Nowadays, that practice does not work. So they turn to another solution-to bring the prices to a comfortable zone for people under the pressure of slow economy. Mido, an entry-level luxury watch brand, is a good example of this practice. It successfully enhances the desirability of their luxury watches via entry-level pricing. Hopefully, this practice will be more popular and people will have more choices for entry-level luxury watches.