At the outset, it needs to be understood that investments in real estate is not some quick get rich arrangement or a kind of lottery and this maxim holds good anywhere - whether in the UK or whether you are investing in advertising French properties.

The fact is that when you invest in property, you increase your chances of getting above average return on your investment over time. This becomes possible through capital appreciation of the property as well as through regular rental income if you have invested in a property at the right place. Moreover, at any point of time, you can sell off the property and take home the profit without having to pay any penalty. If you have bought the property at the right place, there will always be interested buyers and disposal would not be a problem.

France as a country is still very much a very attractive destination for making investments in the real estate space. If you recollect, when countries like the US, Spain and the UK were reeling from the subprime crisis due to leverage and over supply of apartments, France was the least affected and that was because it was prudent in its financial management.

The banks in France were particular about whom they were lending money to for housing and unless you fulfilled the set criteria, you could not avail of easy mortgage loans. In hindsight, that move has worked brilliantly for them as housing dema
nd remains strong and the government too is now keen to open up the sector to make it more affordable not only for locals but also for foreign investors.

There are other reasons why you can think of investing in advertising French properties. They are:

- The country is encouraging towards foreign money coming in especially in the property sector.

- The track record or history shows that people who invested in properties in France have been able to get a return of between 25 to 30% consistently.

- They have also been able to get regular rental earning that has helped them meet their mortgage repayment obligations

- France as a country has been a safe haven and since the mortgages are absolutely of the non-recourse type, there is no impact on the credit rating.

- The number of litigation cases is extremely low as compared to the US or UK and that is a reflection of the stringent as well as amenable laws that discourage speculative activity.

In addition to the above reasons, it must be mentioned here that the French government is committed to ensure housing for its people and have rolled out various fiscal as well as tax relief measures for those investing in their first home. People are therefore encouraged to take mortgage loans after meeting eligibility criteria on which they get tax breaks. Such measures have led to a consistent demand for houses and there have been many second hand advertising French properties that have got sold to new buyers.