Giving Your Real Estate Call Capture System A Personal Touch
- By Brandi Armstrong
- Published 07/7/2010
- Real Estate
- Unrated
When it comes to turning leads into closings, a successful call capture system is a necessity to any Realtor's business plan. In fact, A personalized call capture system can help improve not only the efficiency of the initial call-in process, but also increase the frequency and reliability of call-backs. It can also mean the difference between a sale and no sale.
As most Realtors know well, the majority, if not all, homebuyers and sellers are contemplating one of the biggest financial and emotional decisions of their lives. This is why it's imperative to keep in mind that, while real estate is an individual-based business, it's also very personal to clients. And making sure that clients are treated personably from the second the call is made can make all the difference in seeing a lead transform into a closing.
A custom call capture system is designed to ensure that clients never receive a busy signal, and never hang up without speaking to an agent, or receiving the information they are calling about. There are a variety of features that these call capture systems boast, including professional voice talent recordings. While these voice talents are professionals at what they do, it is crucial that the speaker's voice be the same voice that the caller will be hearing back from. Why? Because statistics have demonstrated that better conversion occurs when the recorded voice on the call capture system is that of the person the client is calling back. Therefore, spending less money on having your recordings professionally done and spending a little bit more time to making them yourself will pay off in the end.
When speaking over the phone, conveying a message successfully means being extremely vocal. The speaker's enunciation becomes critical, and tone of voice
is even more important. One does not really have to say, "How may I help you?" The voice of the person talking on a call capture system, can and should be able to say it, without even saying the words.
Utilizing a friendly voice on a recording will not only help ensure clients that they are getting the personalized service they expect, but will also help instill client/agent loyalty right from the start. In the long run, this consistent voice on a call capture recording will not only save the agency money, but also generate profit.
Once the call capture system is set up, answering calls live, or returning them promptly will start the ball rolling with clients right away. It is important to make sure that every person who calls has their needs addressed and their messages responded to in a timely fashion. Obviously, the more time that passes after a potential client has left a message, the more likely the would-be client will turn their business in another direction.
Remember, it takes just seven seconds on average to make a first impression. If it is not a good one, there will not likely be another chance with that potential client. However, if a great first impression is made, the client is more apt to take the Realtor, and the real estate agency more seriously.
So whether the initial meeting is face-to-face, over the phone or via a call capture recording, there is zero time to waste. Profitability is at stake! Therefore, it pays to understand the value of a personal touch.
With over 2 million active real estate agents in the United States, according to the National Association of Realtors (NAR), there is intense competition when it comes to vying for clients. Seeing a real estate transaction through from the first call capture to closing not only takes perseverance, patience, and key knowledge of the local market, but a genuine personal touch from the moment a call is captured.
As most Realtors know well, the majority, if not all, homebuyers and sellers are contemplating one of the biggest financial and emotional decisions of their lives. This is why it's imperative to keep in mind that, while real estate is an individual-based business, it's also very personal to clients. And making sure that clients are treated personably from the second the call is made can make all the difference in seeing a lead transform into a closing.
A custom call capture system is designed to ensure that clients never receive a busy signal, and never hang up without speaking to an agent, or receiving the information they are calling about. There are a variety of features that these call capture systems boast, including professional voice talent recordings. While these voice talents are professionals at what they do, it is crucial that the speaker's voice be the same voice that the caller will be hearing back from. Why? Because statistics have demonstrated that better conversion occurs when the recorded voice on the call capture system is that of the person the client is calling back. Therefore, spending less money on having your recordings professionally done and spending a little bit more time to making them yourself will pay off in the end.
When speaking over the phone, conveying a message successfully means being extremely vocal. The speaker's enunciation becomes critical, and tone of voice
Utilizing a friendly voice on a recording will not only help ensure clients that they are getting the personalized service they expect, but will also help instill client/agent loyalty right from the start. In the long run, this consistent voice on a call capture recording will not only save the agency money, but also generate profit.
Once the call capture system is set up, answering calls live, or returning them promptly will start the ball rolling with clients right away. It is important to make sure that every person who calls has their needs addressed and their messages responded to in a timely fashion. Obviously, the more time that passes after a potential client has left a message, the more likely the would-be client will turn their business in another direction.
Remember, it takes just seven seconds on average to make a first impression. If it is not a good one, there will not likely be another chance with that potential client. However, if a great first impression is made, the client is more apt to take the Realtor, and the real estate agency more seriously.
So whether the initial meeting is face-to-face, over the phone or via a call capture recording, there is zero time to waste. Profitability is at stake! Therefore, it pays to understand the value of a personal touch.
With over 2 million active real estate agents in the United States, according to the National Association of Realtors (NAR), there is intense competition when it comes to vying for clients. Seeing a real estate transaction through from the first call capture to closing not only takes perseverance, patience, and key knowledge of the local market, but a genuine personal touch from the moment a call is captured.
Brandi Armstrong
Brandi Armstrong is an expert author on virtual telecommunications for small and medium sized businesses. Click to learn how to successfully use call capture in your real estate business, or for a 15 Day FREE Trial of a leading 800 call capture system visit http://www.RealtyOne800.com.
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