Call Capture Success Hints And Tips
- By Brandi Armstrong
- Published 05/21/2010
- Real Estate
- Unrated
A solution to acquiring leads and then converting them into sales is call capture technology. With so many avenues of marketing (such as Internet, postcards, newspapers and flyers to name just a few) putting your name and listings in front of the customer is only the first step. Many agents have failed to take advantage of allowing the customers to communicate with them. One of the most frustrating factors for clients is not being able to get a hold of a real estate agent when necessary. How many missed opportunities have there been, where a competitor gets the client because the original agent could not be reached when the prospect was ready?
Call capture represents an inexpensive way to multiply sales, minimize missed opportunities, and increase success rates.
The Benefits of Call Capture
Most real estate agents do not work 24 hours a day - they would be crazy to do so. However, many people do shop for homes at all hours of the day and night. This is one area where call capture can help. With this technology, the phone lines are always open despite the hour of the day, thus allowing prospects to phone in to get more information on properties, free reports, information about the agent and their services and leave their contact details immediately after getting more information about a property of interest.
Call capture also saves costs when compared to the expense of hiring staff to field incoming phone calls. When the prospective client calls into the call capture number, their caller id and the extension they accessed is immediately forwarded to the real estate agent. In some cases, even the caller's name and address can be captured. Now, armed with this powerful information, the agent can return the call and further assist the caller. Even if the caller listens to a property listing recording and then hangs up, the agent is notified and a lead is captured.
Top Tips in Using Call Capture
Use call capture on all of your ad
vertising, not just sign riders. Often, agents do not make full use of their advertising space, which limits lead generation. It does not matter whether it is a postcard, newspaper, sign, flyer or online listing; it is important to ensure that potential clients have a way to easily and efficiently contact the agent. A successful agent needs to utilize all of their chosen advertising mediums to their full potential.
Leave out enough information to tease the prospect into finding out more. In order to sustain interest, a call capture message must be short, succinct, and imaginative. At the same time, try not to put too much information into the message, as this gives no incentive for the prospect to contact you. An agent has to acknowledge that a client has limited time, deserves exceptional service, and expects the agent to deliver on their promises in a timely fashion.
Make every advertising word count. Ensure that the prospect knows that all inquiries to the call capture service are free of charge. Emphasize that calls can be made at any time of the day at their convenience, and most importantly that there are no pushy salesman on the other end. Something such as "24/7 Free Recorded Information" accomplishes all of that in one short line. Give the prospect a risk free incentive to call. The agent has to bring down any possible barriers that prevent the prospects from calling, by making it simple and freely accessible.
It's imperative that an agent contacts its prospects ASAP. A deal breaker for most people occurs when the agent simply takes too long to follow up. Iron is only malleable when it is hot. Likewise, prospects can only be closed when they are interested and seeking information. An agent would be completely wasting their resources in using call capture if it is not putting this sales tool to good use. Optimizing all business opportunities is the key to success, longevity, and client loyalty.
Call capture is an invaluable tool when it comes to helping an agent boost sales, retain clients, and gain new ones. Implementing these tips is an effective way to increase leads and improve the success rate of the agent.
Call capture represents an inexpensive way to multiply sales, minimize missed opportunities, and increase success rates.
The Benefits of Call Capture
Most real estate agents do not work 24 hours a day - they would be crazy to do so. However, many people do shop for homes at all hours of the day and night. This is one area where call capture can help. With this technology, the phone lines are always open despite the hour of the day, thus allowing prospects to phone in to get more information on properties, free reports, information about the agent and their services and leave their contact details immediately after getting more information about a property of interest.
Call capture also saves costs when compared to the expense of hiring staff to field incoming phone calls. When the prospective client calls into the call capture number, their caller id and the extension they accessed is immediately forwarded to the real estate agent. In some cases, even the caller's name and address can be captured. Now, armed with this powerful information, the agent can return the call and further assist the caller. Even if the caller listens to a property listing recording and then hangs up, the agent is notified and a lead is captured.
Top Tips in Using Call Capture
Use call capture on all of your ad
Leave out enough information to tease the prospect into finding out more. In order to sustain interest, a call capture message must be short, succinct, and imaginative. At the same time, try not to put too much information into the message, as this gives no incentive for the prospect to contact you. An agent has to acknowledge that a client has limited time, deserves exceptional service, and expects the agent to deliver on their promises in a timely fashion.
Make every advertising word count. Ensure that the prospect knows that all inquiries to the call capture service are free of charge. Emphasize that calls can be made at any time of the day at their convenience, and most importantly that there are no pushy salesman on the other end. Something such as "24/7 Free Recorded Information" accomplishes all of that in one short line. Give the prospect a risk free incentive to call. The agent has to bring down any possible barriers that prevent the prospects from calling, by making it simple and freely accessible.
It's imperative that an agent contacts its prospects ASAP. A deal breaker for most people occurs when the agent simply takes too long to follow up. Iron is only malleable when it is hot. Likewise, prospects can only be closed when they are interested and seeking information. An agent would be completely wasting their resources in using call capture if it is not putting this sales tool to good use. Optimizing all business opportunities is the key to success, longevity, and client loyalty.
Call capture is an invaluable tool when it comes to helping an agent boost sales, retain clients, and gain new ones. Implementing these tips is an effective way to increase leads and improve the success rate of the agent.
Brandi Armstrong
Brandi Armstrong is an expert in virtual telecommunications solutions for businesses, including real estate call capture. Click to learn more about using call capture in your real estate business. Or for a 15 Day Free Trial visit http://www.RealtyOne800.com, a leading provider of real estate call capture systems today.
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